persuasion l’air de rien

The ‘hidden meaning” emerges simply by the way the story looks at human beings; thus the audience is invited to look at the characters in the same way [as the story] without being made aware that indoctrination is present. … th[e] message is hidden only by a style which does not pretend to touch anything serious and expects to be regarded as featherweight. Nevertheless, even such amusement tends to set patterns for the members of the audience without their being aware of it.

THEODOR W. ADORNO (1903-1969),

“How To Look At Television,” Quarterly of Film, Radio, and Television, 8, 1954.

trouvé sur http://www.overalltech.net/pub/Quotations-Propaganda.pdf